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Thursday, May 7 | 3 p.m. | 1-Hour Interactive Workshop | $99 (Minimum of 6 participants).
A BIA’s brand is more than a logo—it’s how the organization shows up through its communications, events, advocacy, partnerships, and day-to-day interactions with members and the broader community. This hands-on workshop, led by Chris Paul Rainbows, is designed to help BIAs better understand, articulate, and consistently apply their own brand—using the tools and resources they already have.
Built specifically for BIA Executive Directors and leadership, the session focuses on where and how the BIA brand should be used: across marketing materials, digital channels, wayfinding, programming, sponsorships, and stakeholder communications—even in cases where formal brand guidelines don’t yet exist. Through practical examples and guided exercises, participants will learn how to clarify brand intent, make more confident design and messaging decisions, and strengthen recognition and trust without requiring a full rebrand or major budget.
BIAs will leave the session with a clearer understanding of their brand’s role, practical direction on when and where to apply it, and at least one concrete action that can be implemented immediately to improve consistency and impact.
Thursday, May 7 | 3 p.m. | 1-Hour Interactive Workshop | $99 (Minimum of 6 participants).
A BIA’s brand is more than a logo—it’s how the organization shows up through its communications, events, advocacy, partnerships, and day-to-day interactions with members and the broader community. This hands-on workshop, led by Chris Paul Rainbows, is designed to help BIAs better understand, articulate, and consistently apply their own brand—using the tools and resources they already have.
Built specifically for BIA Executive Directors and leadership, the session focuses on where and how the BIA brand should be used: across marketing materials, digital channels, wayfinding, programming, sponsorships, and stakeholder communications—even in cases where formal brand guidelines don’t yet exist. Through practical examples and guided exercises, participants will learn how to clarify brand intent, make more confident design and messaging decisions, and strengthen recognition and trust without requiring a full rebrand or major budget.
BIAs will leave the session with a clearer understanding of their brand’s role, practical direction on when and where to apply it, and at least one concrete action that can be implemented immediately to improve consistency and impact.