WORKSHOP

NEW EXECUTIVE DIRECTOR TRAINING & SUPPORT

(Registration Coming Soon!)

4 Sessions | Once per Week

Mondays: May 5, 12, 26, June 2 | 3:30 PM | $99

Stepping into the role of a BIA Executive Director can feel overwhelming. With responsibilities ranging from governance and budgeting to marketing, advocacy, and board relations, it’s easy to feel pulled in every direction.

This four-session course is designed to help new Executive Directors gain clarity, build confidence, and set a strong foundation for success—while also reinforcing that you’re not alone in this role.

WHAT YOU’LL LEARN:

  • Understanding the Role – The BIA funding model, working with municipalities, and navigating board dynamics.

  • Operations & Governance – Budgets, strategic planning, and effectively managing board meetings.

  • Marketing & Member Engagement – Building relationships, communicating value, and increasing participation.

  • Advocacy & Best Practices – How to support and champion your members effectively, build strong partnerships, and position your BIA as a key community stakeholder.

This course not only equips you with essential knowledge—it connects you with others who understand the challenges of the role. Learn from experience, gain practical tools, and build a network of support.

WORKSHOP

AI BASICS FOR BIAS

(Registration Coming Soon!)

Monday, June 16 | 3:00 PM

2-Hour Session | $89

AI is rapidly becoming a valuable tool for organizations of all sizes, and BIAs are no exception. But how can AI actually help you in your role? This interactive two-hour workshop is designed to demystify AI and introduce simple, practical ways to use it to make your work more efficient—and maybe even a little more fun.

WHAT YOU’LL LEARN:

  • AI Fundamentals – What AI is, how it works, and where it fits in BIA operations.

  • AI Tools for Efficiency & Organization – How to use AI to streamline tasks like scheduling, research, report writing, and even succession planning.

  • Best Practices & Ethical Considerations – How to use AI responsibly while keeping your BIA’s voice and values intact.

This workshop will introduce practical AI tools that can help you work smarter—not harder. Whether you’re brand new to AI or just looking for ways to use it more effectively, this session is for you.

WORKSHOP

BEYOND YOUR LOGO:
HOW TO RECOGNIZE YOUR BRAND AND USE IT THE RIGHT WAY

(Registration Coming Soon!)

Date TBA | 1-Hour Interactive Workshop | $99

Your brand is more than a logo—it’s the full story your business tells through customer interactions, storefront displays, social media, and community involvement. In this hands-on workshop led by Chris Paul Rainbows, you’ll learn how to define your brand, communicate it clearly, and apply it consistently to build trust, recognition, and loyalty.

Tailored specifically for BIAs and their members, this session offers real-world examples, guided exercises, and practical tools to uncover your brand’s unique personality—without the need for a big marketing budget. Whether you run a shop, café, or service-based business, you’ll walk away with a clearer brand identity and one simple, impactful action you can take this week.